Squid Game
The launch site for the Jakarta edition of Netflix's Squid Game: The Experience at Agora Mall Thamrin Nine. Six games, one winner, and a site with one job before opening day: build the hype and move people to a ticket. We designed and built it end-to-end, from the countdown hero to the ticketing flow.
Case study
A global Netflix IP with a fixed opening date. The site had to match the show's look, explain an unfamiliar format (games, food and merch) in a few scrolls, and turn that interest into ticket sales before the doors opened.
A full-screen hero with a live countdown to opening day and a single "Join the game" call to action. A guide walks visitors through the games, food and merch before they arrive. The venue map, weekday and weekend ticket tiers and a VIP add-on sit together, and the leaderboard and group packages are linked straight from the main navigation. Built on Nuxt and rebuilt section by section for mobile.
Live ahead of opening with ticket sales open, giving the Jakarta run one place for the countdown, the rules, the venue and the ticket.